People are often curious about what sets successful entrepreneurs apart from the general population. What are their daily lives like, and how do they approach life? For Lime Crime founder and CEO Doe Deere, her morning starts with a focus and recharging. Some may find that the most surprising part of her morning is that it doesn’t involve an alarm clock. Deere follows her internal alarm clock, which wakes her up at 8:30am, after a full 9 hours of sleep. Deere said she found 9 hours to be her ideal amount of sleep per night.
Once she’s awake, Deere’s morning is peaceful with time built in for quiet contemplation. She hydrates, does some stretches, and eats a hearty breakfast while keeping the time spent time on her phone checking into the office to a minimum. She prefers to use her morning for creative processing, and puts emails off until later in the day.
The time Deere spends doing her makeup tends to be a little less quiet. She’ll put on whatever music she is currently into (which has been The Beatles lately), before washing and moisturizing her face. With her face properly cared for, she moves onto foundation. She hopes to add foundation to Lime Crime’s line up before long. Deere said that blush and lipstick are her favorite part of her makeup routine, and both tend to be pink or red. She prefers bold lip colors from Lime Crime’s Matte Velvetine collection.
Deere likes to shower at night so that her hair is dry and ready to style in the morning. She likes to wear her hair down to show off her vibrant purple locks. Lime Crime recently released a line of 13 semi-permanent hair dyes with bold colors styled after Deere’s own color preferences. Though Deere has been sporting rainbow colors for quite awhile, her line of hair dyes have been years in the making in order to meet the brand’s stringent cruelty-free, vegan ingredient standards.
By noon Deere is in the office attending meetings and checking in with her staff. Though she tries to end her work day by 6pm, when she is on a roll she stays until midnight if needed. Since her company started in 2008 she has been pushing the envelope in makeup with experimentation and fun at the forefront. Her morning focus is an important part of that creative energy. She caters her beauty products to the daring beauties who defy expectations, and she doesn’t disappoint.