Mike Baur, Founder and Executive Chairman of the Swiss Start up Factory, says that making the decision to leave a very successful banking career, in order to form a company that produces startups, was not a tough decision. Mike has a great founder story. At the age of 40, and a prestigious career of 20 years in banking commerce, he believed he had time to do something different. In 2014, Mike launched the Swiss Start up Factory which is based in Zurich. It is an accelerator company looking to establish flourishing entrepreneurs within their marketing field.
Mike explains that the word “factory” within the name of his company was intentional. He says that the intent is to specifically manufacture companies: “We want to build up and help new companies…it takes very hard work for young people to become successful as a company.”
In order to determine what the goals are before focusing on profit margins, new startups need to focus on technological results. Mike says that what sets his company apart from many others is that the Swiss Startup Factory is fully invested in the [process], independent of stakeholders or separate interest, including politics. He says that having that approach with his company gives it a great advantage, which he believes is missing in the industry.
For many entrepreneurs, regardless of their target market, creating a startup can be very overwhelming. Developing a marketing strategy and deciding what needs to happen to become successful can be very intimidating.
Smart entrepreneurs, like Mike Baur, realize that the key to success with any business, the company’s approach must be to work collaboratively. Mike has an extremely strong belief in working together to form a more powerful union of the best entrepreneurial companies. He says that from an investor standpoint “more people would invest [in startups] if the set-up is professional…and for us there is potential to gain investments in the early stages for young companies.”
Mike has a lot of passion. He has a great entrepreneurial spirit and says he learned very early that “if you put hard work and passion together, you’re going to be successful.” It is just another example of why entrepreneurs, like Mr. Baur continue to produce effective partnerships within the growing startup industry.